OTA vs. Direct: Where Are You Losing Money?
Introduction Hotels need both OTAs and direct bookings—but each channel carries very different costs. Most hotels underestimate how much they lose when a guest books through an OTA instead of directly. Here’s a breakdown of where money is lost—and how to fix it. 1. Commission Costs (The Obvious One) Booking.com often takes 15%–22%.Expedia ranges from […]
Revenue Management Mistakes Independent Hotels Make
Introduction Independent hotels often lose revenue not because of lack of demand, but because of preventable pricing and distribution mistakes. Recognizing these errors is the first step to increasing RevPAR and stabilizing occupancy. Here are the most common mistakes—and how to avoid them. 1. Setting Rates Based on Gut Feeling Pricing shouldn’t be emotional. Many […]
How to Create a Hotel Website That Actually Converts
Introduction A beautiful website isn’t enough—your hotel website must be designed to convert visitors into paying guests. Most hotels lose bookings simply because their website is confusing, slow, or missing essential information. Here’s how to create a website that works like a 24/7 salesperson for your hotel. 1. Use High-Quality Photos That Tell a Story […]
Ways to Reduce Booking.com Commissions in 2025
Introduction OTA platforms like Booking.com and Expedia play an important role in hotel visibility—but their commissions can quickly erode profitability. In 2025, rising operational costs make it more important than ever for hotels to shift bookings toward direct channels. Here are five actionable strategies you can implement immediately. 1. Promote Direct-Only Offers on Your Website […]
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