How to Price an Icelandic Hotel Across Winter and Summer Most of the rate problems I see in Iceland are not pricing mistakes. They are one price doing too much work. The same rate carries your peak summer nights and your quiet November ones, and it is the wrong number for both. Seasonal pricing is […]

How Icelandic Hotels Can Grow Direct Bookings Without Leaving Booking.com If you own or manage an independent hotel or countryside accommodation in Iceland, you have probably had this conversation with yourself: the commissions hurt, but the volume is real, so what can I actually do about it? My answer is usually the same. You do […]

Travellers are starting to ask ChatGPT and Google’s AI Overviews where to stay. Here is how independent hotels can make sure they are part of the answer.

Most independent hotels in Iceland rely too heavily on Booking.com. Here is a practical, step-by-step way to rebalance your distribution without losing occupancy.

A hotel can be fully booked and still underperform. Here is why RevPAR is the metric that tells you whether your pricing is really working.