With over 20 years of global hospitality experience, I deliver data-driven strategies that boost revenue, reduce costs, and maximize direct bookings. My customized approach ensures sustainable growth tailored to your hotel’s unique market
Proven revenue strategies that increased ADR by 28% for Iceland hotels
Revenue This Month
With over 20 years of experience in the hospitality industry, I specialize in helping hotels increase profitability through revenue management, dynamic pricing, and digital distribution strategies. From boutique hotels to global chains, I’ve helped properties across Iceland and internationally achieve measurable results.
Boosted a Reykjavik hotel's ADR by 28% in 6 months
Slashed OTA commissions by 35% through direct booking systems
Trained 100+ hospitality teams in revenue optimization
With over 20 years of global hospitality experience, I deliver data-driven strategies that boost revenue, reduce costs, and maximize direct bookings. My customized approach ensures sustainable growth tailored to your hotel’s unique market
I don’t just analyze data – I’ve managed hotels through volcanic eruptions, pandemics, and tourism booms. My strategies are battle-tested in Iceland’s unique market
28% ADR growth
30% REVPAR increase
Reduced OTA fees by $22,000/year
Satisfied Client Success
Marualeman increased our ADR by 28% in just 6 months. Her pricing strategies transformed our profitability.
We reduced OTA dependency by 40% and boosted direct bookings. The results speak for themselves.
The staff training revolutionized our revenue approach. Now we make data-driven decisions daily.
Her market segmentation strategy delivered 30% REVPAR growth. Worth every króna invested.
I work with independent hotels, boutique properties, and small groups typically between 10 and 150 rooms.
Both! I provide one-off consultations, monthly support packages, or full management services depending on your needs
Yes. Reducing OTA costs is a core part of my service offering. I’ll build a sustainable strategy that shifts bookings toward your direct channel
Most hotel websites are completed within 2–4 weeks, including booking engine integration and SEO setup.
Absolutely. I can train your front desk, reservations, or marketing team on revenue management, system usage, and reporting
With over 20 years of experience in the hospitality industry, I specialize in helping hotels increase profitability through revenue management, dynamic pricing, and digital distribution strategies.
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