Unlock Your Hotel's Full Potential

Proven revenue strategies that increased ADR by 28% for Iceland hotels

30K +
Trusted Clients

$3,850

Revenue This Month

About Maru Alemán

Revenue Management Consultant

With over 20 years of experience in the hospitality industry, I specialize in helping hotels increase profitability through revenue management, dynamic pricing, and digital distribution strategies. From boutique hotels to global chains, I’ve helped properties across Iceland and internationally achieve measurable results.

Proven Results

Boosted a Reykjavik hotel's ADR by 28% in 6 months

Reduced OTA Costs by 35%

Slashed OTA commissions by 35% through direct booking systems

100+ Teams Trained in Revenue Optimization

Trained 100+ hospitality teams in revenue optimization

Our Clients

Services

Tailored Solutions for Every Business Challenge

Revenue Management

Dynamic pricing | Inventory control | Demand forecasting

Hotel Website & Booking Engine Services

Turn lookers into bookers and boost your direct revenue.

Hotel Channel Management & Distribution Strategy

An optimized channel management and distribution strategy is the key to visibility, control, and profitability

Why Work With Me?

With over 20 years of global hospitality experience, I deliver data-driven strategies that boost revenue, reduce costs, and maximize direct bookings. My customized approach ensures sustainable growth tailored to your hotel’s unique market

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Hotels Optimized

Our Trusted Partner

Why Choose Us

With 20+ years specializing in Iceland hotels

20+ Years of Icelandic Hospitality Expertise

I don’t just analyze data – I’ve managed hotels through volcanic eruptions, pandemics, and tourism booms. My strategies are battle-tested in Iceland’s unique market

Guaranteed Metrics

Reykjavik boutique hotel

28% ADR growth

South Coast property

30% REVPAR increase

Saved $22,000 in OTA Fees

Reduced OTA fees by $22,000/year
Case Studies

Real Success Stories, Real Business Impact

Financial Planning

Transforming Operations for a Global Manufacturer

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Financial Planning

Cost Reduction for a Healthcare Provider

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Branding and Business

Brand Repositioning for a Consumer Goods Company

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ADR Increase
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REVPAR Growth
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Hotels Optimized
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Happy Clients

Satisfied Client Success

Testimonials

Hear What Our Clients Have to Say

Marualeman increased our ADR by 28% in just 6 months. Her pricing strategies transformed our profitability.

Boutique Hotel Owner

We reduced OTA dependency by 40% and boosted direct bookings. The results speak for themselves.

Hotel Manager

The staff training revolutionized our revenue approach. Now we make data-driven decisions daily.

Resort Operations Director

Her market segmentation strategy delivered 30% REVPAR growth. Worth every króna invested.

International Chain Executive Client

Frequently Asked Questions

I work with independent hotels, boutique properties, and small groups  typically between 10 and 150 rooms.

Both! I provide one-off consultations, monthly support packages, or full management services depending on your needs

Yes. Reducing OTA costs is a core part of my service offering. I’ll build a sustainable strategy that shifts bookings toward your direct channel

Most hotel websites are completed within 2–4 weeks, including booking engine integration and SEO setup.

Absolutely. I can train your front desk, reservations, or marketing team on revenue management, system usage, and reporting