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Channel Management & Distribution
A balanced, profitable distribution mix that reduces overreliance on OTAs.
What’s Included
- Channel Manager setup & review
- Rate parity fixes
- Booking.com & Expedia optimization
- Direct booking improvements
- Distribution audits and recommendations
Other Services
Want a smooth, stable OTA setup?
Fix mapping issues, strengthen rate parity, and improve your OTA performance.
A stable distribution setup means fewer errors and more profitable bookings.
FAQ
Frequently asked questions
How can my hotel reduce its dependency on Booking.com?
Start by auditing every OTA promotion and Genius discount, because stacked discounts often cost more than hotels realise. Then make your own website the best place to book, with the best price and cancellation terms, a booking engine that can run the same promotions, and live prices on Google.
What is rate parity and why does it matter?
Rate parity means your room is offered at the same price across channels. When a third-party reseller undercuts you, guests book there instead of directly. I trace the source with test bookings and ask the OTA to block the reseller responsible.
Which channels should an Icelandic hotel sell on?
It depends on your guest mix and the cost of each channel. Most independent hotels combine Booking.com and Expedia with their own website, Google and contracts with tour operators and travel agents. The goal is a balanced mix, not maximum exposure at any cost.