20+ Years in Hotels. Now Working for Yours.
I’m Maru Alemán, founder of MA Consulting ehf. in Reykjavík — a revenue management and distribution consultancy for independent Icelandic hotels and guesthouses.
At Keahotels I built the revenue management department from scratch and helped the group grow from 4 to 11 hotels in eight years. Today I bring that same discipline to independent properties — without the cost of a full-time revenue manager.
How I Work
1. Baseline audit. I review your distribution mix, OTA promotions and Genius discounts, and your tech stack (PMS, channel manager, booking engine), and record exactly where you start.
2. Direct first. The best price and the best cancellation terms should always be on your own website, with a booking engine as flexible as the OTAs.
3. Parity and pricing. I track down rate leakage and use pace, pickup and competitor data to adjust prices and promotions before dates go soft.
4. RevPAR, not just occupancy. A full hotel at a low rate is not a win. Everything is measured against revenue per available room.
Why hotels work with me:
- +17.5% ADR and +8.6% RevPAR for client hotels
- 20+ years in the hotel industry
- Certified SiteMinder partner
- Hands-on with PMS, channel managers and booking engines
- 100% independent — no hidden agendas
- Works in English, Icelandic and Spanish