Travellers are starting to ask ChatGPT and Google’s AI Overviews where to stay. Here is how independent hotels can make...
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Hospitality & Revenue Management Consulting for Icelandic Hotels
Helping independent hotels and guesthouses grow with clarity, strategy, and smarter pricing.
Trusted Partners
Empowering Businesses with Expert Guidance
I’m Maru Alemán, a hospitality and revenue-management consultant specialized in helping Icelandic hotels, guesthouses, and countryside accommodations improve their pricing, distribution, and direct bookings
My approach is clear, practical, and results-oriented — designed to remove overwhelm and give you confidence in your revenue strategy.
Why Work With Me
- Specialized in Iceland’s hospitality market
- 100% independent consultant — no hidden agendas
- Clear communication, tailored strategies
- Hands-on support with all your systems and channels
- Trusted by multiple countryside hotels across Iceland
- My goal is simple: help you increase revenue with less stress.
Ready to grow your hotel with clarity and confidence?
Hotels I Have Worked With
Hear What Our Clients Have to Say
Hotel owners and managers on what it has been like to work together.
I can not recommend Maru well enough, working with her has been a definite game changer for me personally and my company. She puts in everything she's got if you're lucky enough to have her working with you.
Rebekka Björk Brynjólfsdóttir
Maru has served us well in managing our sales channels and optimising prices every single day. Smooth business ever since she joined us.
Eva Björk Harðardóttir
Translated from Icelandic
Outstanding company.
Birna Sibjörnsdóttir
Expert Advice for Thriving in a Changing World
How to Reduce Your Hotel’s Dependence on Booking.com
Most independent hotels in Iceland rely too heavily on Booking.com. Here is a practical, step-by-step way to rebalance your distribution...
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RevPAR vs Occupancy: Why a Full Hotel Isn’t Always a Win
A hotel can be fully booked and still underperform. Here is why RevPAR is the metric that tells you whether...
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