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OTA vs. Direct: Where Are You Losing Money?

Introduction Hotels need both OTAs and direct bookings—but each channel carries very different costs. Most hotels underestimate how much they lose when a guest books through an OTA instead of directly. Here’s a breakdown of where money is lost—and how to fix it. 1. Commission Costs (The Obvious One) Booking.com often takes 15%–22%.Expedia ranges from […]

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How to Create a Hotel Website That Actually Converts

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Introduction OTA platforms like Booking.com and Expedia play an important role in hotel visibility—but their commissions can quickly erode profitability. In 2025, rising operational costs make it more important than ever for hotels to shift bookings toward direct channels. Here are five actionable strategies you can implement immediately. 1. Promote Direct-Only Offers on Your Website […]