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Revenue Health Check
Revenue Management Consulting

Free Consultation

About
Blog’s
Channel Management & Distribution
Contact
Home
Hotel Technology Setup
Hotel Website Creation
One-Time Audit & Review
Packages
Revenue Health Check
Revenue Management Consulting

Free self-assessment for independent hotels

The Revenue Health Check

Find out where your hotel is leaving money on the table, and what to fix first.

30 yes/no questionsAbout 5 minutesInstant score by area

The Revenue Health Check

30 quick yes/no questions to find where your hotel is leaving money on the table. Answer yes only if it is clearly true today: “more or less” counts as no.

Takes about 5 minutes. You get your score and a breakdown by area straight away.

Section 1 / 6

Distribution mix

Where your bookings come from, and what they cost you

1. I know what share of room revenue comes from direct, OTAs, and negotiated or travel-agent rates. *YesNo / not sure

2. I know which single channel is my biggest producer, and it is less than half of my room revenue. *YesNo / not sure

3. I know the real cost of each channel (commission, fees, marketing), not just the headline rate. *YesNo / not sure

4. I compare this mix month by month and against the same month last year. *YesNo / not sure

5. I have a written target for how much I want to sell direct. *YesNo / not sure

Section 1: Distribution mix

Section 2 / 6

OTA promotions & discounts

The hidden leaks in your extranets

6. I have audited every active promotion, membership and deal on each OTA in the last 3 months. *YesNo / not sure

7. I know which discounts stack (for example Genius + mobile + country rate) and the lowest net price a guest can get. *YesNo / not sure

8. Each promotion has a clear purpose and an end date. Nothing is running “just because”. *YesNo / not sure

9. I have a baseline report of my OTA setup, so I can measure whether changes worked. *YesNo / not sure

10. My OTA content (photos, descriptions, facilities) is complete and matches my website. *YesNo / not sure

Section 2: OTA promotions & discounts

Section 3 / 6

Direct booking & rate parity

Make your own website the best place to book

11. Guests always get the best price on my own website. *YesNo / not sure

12. Guests also get the best cancellation terms and a reason to book direct (perk, breakfast, flexibility). *YesNo / not sure

13. My booking engine can run the same kinds of promotions I run on the OTAs. *YesNo / not sure

14. I check parity regularly and know who to contact when a third party undercuts me. *YesNo / not sure

15. My website works well on mobile and shows great photos, with the booking button always visible. *YesNo / not sure

Section 3: Direct booking & rate parity

Section 4 / 6

Technology stack

The systems that do the work for you

16. My PMS and channel manager are connected two-way, with no manual copying of rates or availability. *YesNo / not sure

17. I use a pricing tool or RMS, or a clear pricing grid that I update at least weekly. *YesNo / not sure

18. My booking engine is connected to the channel manager, so direct availability is always live. *YesNo / not sure

19. My hotel appears on Google with live prices (Google Hotel Ads or free booking links). *YesNo / not sure

20. I can pull occupancy, ADR and RevPAR reports in minutes, not hours. *YesNo / not sure

Section 4: Technology stack

Section 5 / 6

Pricing & performance

Managing for revenue, not just occupancy

21. RevPAR is the main number I manage to, not only occupancy. *YesNo / not sure

22. I check pickup and pace for the coming weeks at least a few times a week. *YesNo / not sure

23. I know what my main competitors offer: price, breakfast, non-refundable options and cancellation terms. *YesNo / not sure

24. I have a rule for slow dates: adjust the base price close to arrival, or run a promotion when there are weeks left to sell. *YesNo / not sure

25. I use minimum-stay rules and early-booking offers to shape demand in busy periods. *YesNo / not sure

Section 5: Pricing & performance

Section 6 / 6

Online & AI visibility

Being found where guests search today

26. My Google Business Profile is complete, current and has recent photos. *YesNo / not sure

27. My hotel name, address, facilities and contact details are identical on my website, Google and every OTA. *YesNo / not sure

28. I reply to guest reviews on Google and the main OTAs. *YesNo / not sure

29. When I ask ChatGPT or Google for hotels in my area, my property is mentioned and described correctly. *YesNo / not sure

30. My website clearly explains who the hotel is for and what makes it different, in plain language. *YesNo / not sure

Section 6: Online & AI visibility

Total score

Almost done. Where should I send your results?

You will see your score on the next screen and get a copy by email, together with the printable checklist.

Your name *

Email *

Hotel name *

Town or region

Number of rooms

Your biggest revenue challenge right now0 / 200

Consent *I agree that MA Consulting may store my answers and contact me about my results. You can unsubscribe at any time.

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